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The German discount grocery store, Lidl, already opened up its first ten US stores this summer after years of preparing to enter the American market. The company plans on opening fifty new stores total in nine different states by the end of 2021, bringing its total US impact to about one-hundred and fifty locations. Here’s all you need to know.
New Lidl stores will be located in Delaware, Georgia, Maryland, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, and Virginia.
About 90% of the products in-store are private label, and feature grand ceilings, organized aisles, and lots of fresh food. Stores include a bakery, beer and wine sections and wide varieties of organic and gluten-free items, as well as black Angus beef products. The store even picks new products for its “Fresh 5 Specials” discount twice weekly. However, Lidl stores are only about 20,000 square feet and have around six aisles. This makes it a perfect destination for a quick, easy shopping experience.
This large nationwide opening will hire about 2,000 people, creating jobs in unique areas like samples and tasting stations. Lidl already has a massive presence in Europe with over 10,000 stores in 27 countries. Entering the US markets is not only benefiting their company, but helping to stimulate the economy with all the jobs being created.
Lidl describes itself as a cross between Trader Joe’s and Harris Teeter. The company also promises to offer prices that are up to 50% lower than its U.S competitors.
According to a study by the University or North Carolina’s Kegan-Flagler Business School, competitors are aggressively dropping prices to stay in the competition. Lidl’s competitive prices have actually upended the grocery market in the UK over the last several years, making some well-known supermarket chains fight for their business. With that being said, Lidl entering the U.S will be giving big national stores such as Trader Joe’s and Whole Foods a run for its money.