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The traditions of Thanksgiving don’t just include carving turkeys and eating stuffing; it also features the thrill of shopping. Snagging deals on big ticketed tech items like TVs and laptops seems to be the staple of a Thanksgiving night. However, this year’s holiday is going to be a little different. Although still months away, stores such as Best Buy and Walmart have announced they won't have Thanksgiving opening hours, and the list keeps growing. What’s causing the halt on tradition?
Retailers are still adjusting their operations as the world continues to change course due to COVID-19. With the concern of safety risks from large gatherings, many retailers think it’s best to not draw big crowds for an event that’s supposed to be mobbed with people. They fear it will discourage stores trying to inspire social distancing.
“We can all agree that, so far, 2020 has turned out differently than what we might have expected”, Best Buy issued. “And now, the holiday season at Best Buy, including Thanksgiving Day, is going to look different, too”.
Even with the pandemic still fully intact, there’s no denying that retailers want to keep spirits strong.
“This year more than ever, a joyful holiday will be inseparable from a safe one, and we’re continuing to adjust our plans to deliver ease, value and the joy of the season in a way that only Target can”, said their company following their closure announcement.
While stores may not have Thanksgiving opening hours this year, many retailers are finding alternatives to ensure customers can still do their holiday shopping.
"To meet our customers’ changing lives this holiday, we’re enhancing the way we fulfill orders, from offering more convenient pick-up options at our stores, to making sure BestBuy.com orders arrive at the right time", explained the Best Buy company. “We’re also going to start offering some of the hottest deals of the season earlier than ever, to make it even easier for our customers to check off their gift lists".
Many other stores are following suit, as there will be many options for curbside pickup and e-commerce options, which will most likely show a dramatic spikes on online sales.
“This season, you can count on getting extra-big savings without the extra-long lines, with plenty of opportunities to score the best deals on the hottest items both before and after November 26”, Target announced in their statement on their corporate website.
Plus, businesses will start announcing their sales earlier this year to ensure people get the deals they’d normally expect on a Thanksgiving in-store deal.
And although COVID-19 has taken a toll on normal society, companies can agree that some family time is needed for their employees who have been hard at work throughout these trying months.
"We know this has been a trying year, and our associates have stepped up. We hope they will enjoy a special Thanksgiving Day at home with their loved ones", John Furner, CEO of Walmart U.S., said in a statement about the retailer closing stores on Thanksgiving for the first time in over 30 years.
*This list will be updated as more retailers are announced