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Are Printed Store Flyers Coming Back after COVID-19?

Printed Store Flyers Replaced by Online FlyersCanva

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As the Pandemic continues, the desire for a digital world increases. There has been a slow yet progressive decline in the print industry as the online forum becomes the new norm, and now with COVID-19, the old marketing ways of paper seems to have less and less need. We are beginning to look online for coupons as opposed to waiting by their mailboxes looking for printed flyers in magazines and newspapers. What are the advantages and how to embrace this new trend of digital flyers?

The Focus is on Consumers

There are a growing number of shoppers across all demographics that use their phones to compare competitor’s prices while in a particular store, making a traditional printed store flyer less effective from the perspective of retailers. Plus, with COVID-19 still looming, many consumers feel more comfortable using their phones as opposed to holding papers that were stuffed in the mail. They can also scan coupons on their phones with ease while checking out. There are also many online sites where you can easily find coupons on the convenience of your phone. Our intention is no different. There are 253 retailers arranged into categories, making deals simple to find and coupons ready to use. You can also compare 5,000 products on sale, while benefiting your shopping expenses and saving extra time.

Related Article: How COVID-19 is Affecting the Way We Shop

Online Coupons and Flyers Canva

Environmentally Friendly Alternative

The amount of paper used to create weekly ads and printed store flyers is massive. According to a study by the University of Southern Indiana, the amount of wood and paper thrown away each year is enough to heat 50,000,000 homes for 20 years. Approximately 1 billion trees-worth of paper are thrown away every year in the U.S., and Americans use 85,000,000 tons of paper per year. All this paper doesn’t even make it to the recycling bin to be used again.

Online digital flyers can help eliminate the use of paper, therefore saving trees and the environment. With hundreds of flyers in one place, it is more efficient than accumulating the amount of paper in your mailbox. Plus, when you're browsing flyers online, you can also find the closest stores to you with their operating hours while saving gas and the environment from its pollution. It’s a win all around!

How Can Businesses Benefit from Digital Flyers?

According to a case study by Rona, a Canadian Home and Garden retailer, replacing print with digital flyers would provide an increase of sales year over year by 200%. Plus, there would also be a 50% reduction in marketing costs, saving businesses money. Becoming digital can also help bring business’ marketing channels and systems across their digital presence in one uniformed way. Companies can also send out weekly flyers, but now through a digital forum. They can track offer redemptions regardless of the channel the customers use. At the same time, customers can benefit from more choice, convenience and greater value for the personalized offers they receive.

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