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If you haven’t heard the buzz, Ivanka Trump was put in the spotlight for promoting Goya beans on social media of herself holding a can shortly after the Goya Foods CEO praised her father, President Donald Trump. Critics are saying it’s a Federal ethics violation for her to promote a product of company and the remarks inspired trending hashtag #GoyaBoycott on Twitter and other social media. What are Goya beans and why is this latino household staple becoming the talk of the country?
Goya beans are ready-to-eat beans simmered in a rich, vibrant sauce with authentic Latin seasonings and homemade flavor, stored in the convenience of a can. Original, premium canned beans feature whole beans with earthy taste, and are a great source of fiber and protein, are low in fat, and are gluten free. They also sell a line of organic Goya beans. The greatness of these beans is that consumers can reheat or eat as pleased without all the hassle.
Founded in 1936 by Spanish Immigrants, Goya Foods, Inc. is the largest Hispanic-owned food company in the United States and the premier source for authentic Latin cuisine. All their products are made with authentic ingredients, robust Latin seasonings, and convenient preparation. They distribute over 2,500 items from throughout the Caribbean, Mexico, Spain, Central and South America. They branded the slogan, “If it’s Goya, it has to be good” which is the pledge this company took as a leader in the Latin American food industry and trusted American brand available in major stores like Publix, Walmart, and others.
There has been a shortage of canned foods in general since the Pandemic struck. Shoppers have been stocking up on non-perishables and storing them just in case food runs out. Now, in the midst of the universal health crisis, Goya products also can’t get off the shelves fast enough, and even still give out deals and discounts in stores, making restock tough on those who need canned goods. In fact, Goya says some bean sales have jumped 400 percent since the Pandemic started, and sales are continuing to skyrocket.
Goya Foods also runs a program called “Goya Gives”, where the company has donated millions of pounds of food worldwide during times of natural disaster and need, the COVID-19 Pandemic included. Will there be enough cans to stock shelves and donate to those in need?