Free on Google Play
When you think of online retailers, Amazon is always on the top of mind. However, due to recent changes in Walmart’s online retail strategy, the U.S. biggest brick-and-mortar retailer has stepped up its game and is planning to expand its online offer by more than 1200 sellers till the end of the year. Whether you're team Walmart or Amazon, there are advantages to both of these online giants.
Walmart, the world’s largest retailer, has caught the wave of online shopping during the pandemic and recently partnered up with Shopify, a successful online selling platform. This partnership means a huge step forward for Walmart in the online marketplace and makes it a real competition for Amazon.
Accessibility: In spite of the COVID-19 breakout and the recent shift from in-store to online shopping, more than ⅔ of transactions in the USA still take place in the physical stores. Walmart has still more than 11,000 brick-and-mortar locations across the world (compared to 41 Amazon locations in the U.S.), which gives it an advantage over Amazon in this respect.
Delivery & Prices: Walmart offers same-day grocery pickups, home delivery in selected locations, and free 48-hours online food shipping. They also offer the lowest price possible across the majority of product categories.
Free Shipping: Amazon’s grocery services require paid subscription, while Walmart's delivery options are more affordable and are mostly free of charge.
No Fees: Walmart doesn’t charge any monthly fees for your account.
Expertise: Amazon’s digital presence and expertise are undeniable. While Walmart is working on improving its online strategy, Amazon is an online-first retailer with a strong focus on customers who shop online.
Clothing Category: Amazon has a big advantage in the category of apparel and accessories. They have 75+ private label clothing lines and offer try-before-you-buy options.
Membership: Amazon offers its Prime Membership, which includes free shipping, music and video streaming, ebooks, etc.
According to consumer research, more than 50% of US buyers shop in both Amazon and Walmart, which means that there’s no clear winner when it comes to these two online giants at the moment. Whether you’re team Amazon or team Walmart, there’s a pretty high chance you might find one of the best deals in these stores. Plus, with the competition getting even tougher now when Walmart’s getting serious in the online world, bigger discounts might come into your way in the upcoming months.