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The spooky, scary, and entertaining thrills are what make Halloween as exciting as it has been throughout the years. The tradition of dressing up and trick-or-treating has been a staple to making Halloween unique. However, due to the 2020 pandemic, Halloween has taken a step back into the shadows. Overall spending and even interest levels have declined. It seems as if 2020 has spooked Halloween. Take a look at what America expects this Halloween to look like:
Over the last four years, the annual planned Halloween spending has gradually declined. This year, it’s reaching its lowest point since 2016 at $8 billion. Americans are going to spend 10% less this year. Aside from the overall concern of trick-or-treating, social distancing, and the rise of a second wave, many Americans have lost their jobs, therefore making consumers spend less than their usual Halloween spending budget.
The main reason behind it is that many consumers would rather not remember Halloween because of their financial problems due to the Coronavirus. Overall statistics even indicate by generation who’s planning to celebrate this year as opposed to 2019, and overall for all adults, there is a 15% decrease in the Halloween festivities for 2020.
Plus, so far, only 38% of adults are allowing their children to go trick-or-treating, while so far one third of the respondents aren’t allowing it this year at all.
Although the Pandemic has caused a ruckus for the Halloween season, that doesn’t mean people won’t celebrate. In fact, 148 million consumers still plan to celebrate Halloween. Although total Halloween spending 2020 is expected to decrease, the average person says they may spend up to $92.12. Out of the people who are planning to celebrate the annual holiday, more than a half says they plan to decorate their homes, carve pumpkins, or at least dressing up their pet, which seems that Halloween 2020 won't be that sad after all.
Especially during these times, it’s best to find products that can be efficient and easy. This year, shoppers are looking to purchase pumpkins. About 152 million Americans are planning to buy and carve pumpkins for Halloween, making the sales increase from 2019 to 2020. Plus, pumpkins can be used more than once; for decorating and cooking, making them an efficient gourd to have this season. See where to buy pumpkins on sale here.
Candy lovers don't worry, it seems that trick-or-treating is not going anywhere this year either. Many shoppers still plan to hand out candy, and can get it in bulk bags. As a result, it seems that we're currently spending up to $11 more on it compared to previous years.
Are you ready for Halloween 2020? Whether you're going to celebrate it this or not, we have a delicious idea for you. Follow our Halloween Candy Recipe Collection and make your own DIY kitchen class with kids at home. It's easy, fun, and your kids will love it!